Case Study


Client: United International Pictures 
Agency: GroupM Singapore
Date: August 2020

InMobi Creative Studio
Art Director: Anna Ow

Mobile Activation, Social, Video Editing

Imagine a world where video ads are not confined to boring, predictable formats. Instead, they break free from their traditional boundaries and offer viewers an exciting, immersive experience that leaves a lasting impression. This is the creative concept behind the new video ad campaign for The Addams Family.

3D effects are layered on top of video trailers, creating a sense of depth and realism that can surprise and even spook viewers. This unique approach to video advertising brings a fresh perspective to the genre, offering mobile users a truly captivating and memorable experience.


Breaking the boundaries of video formats

To ensure maximum impact, multiple versions of vertical videos were created, each with its own trailer and unique effects. These ads were then unleashed across Singapore and Malaysia as part of UIP’s mobile advertising campaign, reaching a wide audience. This format became so popular for the movie genre that we’ve applied it to multiple promotional campaigns for UIP,¬† showcasing the innovative power of creative advertising.