CREATIVE CONCEPT
MEET DR.NINA
Client: Unilever Philippines, Nutriclub
Date: November 2023
InMobi Creative Studio
Creative Manager: Stefany Atmadja
Art Director: Anna Ow
Interactive Designer: Vindy Sofina
Developer: Dipankar Ghosh
Mobile Strategy & Activation, UI/UX Design, A.I & Emerging Tech
Background
Nutriclub has always been committed to providing top-notch nutritional advice and support. Their specialist chatbots are a crucial part of their digital strategy, offering users personalized assistance and information.
Objective
How can Nutriclub continually keep parents engaged and emotionally connected to the brand in an innovative way?
Solution
Introducing Dr. Nina, our AI-powered specialist who comprehends users’ queries in real-time, providing personalized nutritional advice and product recommendations.
What sets Dr. Nina apart is the integration of expert knowledge. Our AI is powered by a robust knowledge base curated by real doctors. This ensures that the advice and recommendations provided are not only accurate but also trustworthy, enhancing the credibility of our support.
Leveraging advanced natural language processing and machine learning, Dr Nina delivers seamless, customized, and efficient communication that is uniquely relevant to each user.
TECH & CREATIVITY
FOR GOOD.
powered by A.I and real doctors.
With AI, we have made Nutriclub's chatbot more human-like than ever.
Dr. Nina employs conversational language and contextual awareness to understand and respond naturally. This human-like interaction is available 24/7, ensuring users always have access to the support they need.
