Case Study
KEET THE TET FESTIVITIES FLOWING
Client: Coca-Cola Vietnam
Agency: Dentsu
Date: January 2020
InMobi Creative Studio
Art Director: Anna Ow
Developer: Dipankar Ghosh
Mobile Activation, UI/UX Game Design, Social
Background
During Tết, families, friends and neighbors come together to celebrate with Coca-Cola; This is visually represented by many small tables joining to form a long table as seen in 2020’s highly anticipated Coca-Cola Tết commercial in Vietnam.
Objective
The meaning behind this year’s campaign is amplified on mobile screens; and mobile audiences are engaged with a quick and addictive game. A simple swipe up mobile gesture vividly drives home the key message “Keep the Tết Festivities flowing”
LET'S SEE HOW FAR THE FESTIVITIES TAKE YOU
To keep the Tết festivities flowing, users must continuously swipe up as fast as they can in 15 seconds. Their score is recorded in metres. They can play again to beat their best score. Or choose to share the game and keep the festivities flowing even further.
A shareable experience that organically boosts engagement.
To keep the festivities flowing, users are also encouraged to invite their friends to play!
We created a personalised greeting card generator where users can key in their friend’s name and include a selfie.
Results