Did you know, the Kinder Bueno contains a hidden smile? With this idea in mind, we launched a smile detector The “Bueno-meter”. The meter starts at 0% and gets higher in value the wider the user smiles. Once the user hits 100% Bueno, happy animation appears. Feel a 100% Bueno when there is Kinder Bueno!

Campaign date: 2022

Market: South Korea (EN, KR Version)

Client: Mondelez 


Art Director: Anna Ow
Developer: Dipankar Ghosh