An interactive game where users swipe to match three or more of the same flowers as quickly as they can. This engaging game concept not only entertains the user but also educates them about the various floral ingredients used in Lux’s body washes.

As the game progresses, users have to complete the challenge within a 1-minute countdown timer, which adds an element of excitement and urgency to the user journey. The user’s goal is to score as many points as possible, which encourages them to play the game repeatedly to beat their previous scores. 

Overall, the user journey for Lux’s advertising game concept is designed to create an engaging and enjoyable experience for users while also educating them about the ingredients used in Lux’s body washes.