As a marketer, you already know that it is worthwhile to invest in the digital medium. Customers spend a lot of time online, digital ad spend is soaring, and all that jazz. To help serve advertising goals across industries, Facebook and Instagram have also invested in robust ad solutions that we can leverage on.

What is worthwhile too, is understanding the creative – which is WHAT YOUR CONSUMERS SEE.

Clients’ eyes dilate when they hear these words: best practices and case studies. So I recently prepared a short deck with some ads we’ve seen on Facebook and have been inspired by, and also actual examples of what our team has done using Facebook and Instagram as the medium. The deck summarise some ways we can get creative with the medium particularly for direct response campaigns.

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