In this campaign, AR technology allows users to interact with Basquiat’s iconic dinosaur in a completely unique way. Rather than simply viewing the artwork on a static screen, users can bring the dinosaur to life and into their own environment, creating a more personal connection with the art.

Once users have had their fun, they can snap, save, and share their masterpiece with ease. By combining fashion, art, and technology in this way, the Coach x Jean-Michel Basquiat collaboration is able to reach a wider audience and create a more engaging and memorable experience, using mobile as a tool to blur the boundaries between the physical and digital worlds.