video showcase
Driving engagement Through Immersive Vertical Storytelling
Scope:
Creative Strategy: Concepting & Hook Development
Motion Design: High-Velocity Animation & Visual Effects
Video Editing: Storytelling & Pacing
Interactive Design: Click-Driven UX & Engagement Strategy
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To break through the scroll, I designed an interactive vertical narrative that transforms passive viewers into active participants. By layering high-velocity motion graphics with strategic ‘click-to-interact’ touchpoints, I successfully bridged the gap between entertainment and action, culminating in an high-conversion ‘Add to Calendar’ CTA.
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I designed a ‘Time Jump’ mechanic that mirrors the movie’s own plot, letting users physically swipe through time. By matching the motion of the ad to the story of the film, I turned a standard trailer promotion into a narrative experience. This deep level of engagement doesn’t just show the movie, but it lets the user feel it
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Using custom parallax layering, I transformed a flat video into a 3D-feeling window into the show. This technique creates a sense of depth that draws the eye and holds attention longer than a traditional cut. It’s about using motion to create a premium, high-production feel that makes viewers want to watch the full trailer.
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I wanted to turn a disruptive ad moment into a moment of genuine surprise. By animating the ‘hammer smash’ interaction, I gamified the transition, turning a standard ad break into a fun, interactive challenge. It’s a creative way to stop the scroll—users aren’t just watching an ad, they are participating in the destruction.
Driving engagement Through playables
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To drive app downloads, I turned a standard promotional offer into a gamified memory challenge. By rewarding users with a ‘win’, the ad stops the scroll and creates an immediate positive association with the 99 brand. It’s a clean, high-speed interaction that prioritizes user satisfaction to drive clicks.
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For this campaign, I needed to make the ‘flavor explosion’ concept tangible. I built a responsive ‘blast-and-collect’ game where the tap-to-interact mechanic reinforces the product’s value proposition in real-time. By letting users physically engage with the product, I turned a passive advertisement into an interactive brand experience.
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Faced with a tight turnaround and development constraints, I leaned into Fanta’s vibrant, playful brand identity to build a snappy, high-energy randomizer game. By focusing on the ‘choose your color’ mechanic, I delivered an engaging, on-brand interactive experience.
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I paired nostalgic pixel art with modern 3D movement to create a unique aesthetic that cuts through the noise of modern digital ads. By utilizing a simple, satisfying haptic-swipe mechanic, I gamified the storytelling process.