OK the homework title was really intimidating. We had to put into practice what we learnt: Observing user behaviour and interviewing actual people to find out their latent needs. I will leave my script here but not the actual audio.



Hello, thank you for participating! I am Anna and I’d like to talk with you today about your public transportation experience. I’m interested in hearing your stories and experiences, with this, we hope we can make our transportation experience better for people like you. There are no right or wrong answers to any of the questions and please be as honest as you can. How does all that sound to you? Do you have any questions at this point?

First of all, can you tell us a little about yourself — Could you tell us your name and tell us a little bit about what you do?

OK, final questions. Is there anything we haven’t talked about that you want to let me know?
Great, thank you for your time!



In the peer review, some people thought “There have been many recent MRT breakdowns” was a leading question. I think i should have replaced it with a broader “blue-sky” thinking question.

“What makes a good public transportation experience for you?” would’ve be a nice end off instead.



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